We believe authentic brands are built on what they do, not what they say.
We like to get involved from brand strategy through planning, then focus on ideas that truly connect a brand with culture and passions.
We make our clients' lives easier by delivering total project management:
strategically aligned, simple and accountable.
We work in the high pressure environment of professional sport, relying on partners to deliver quality service within tight time frames. The Faction are an extension of our small team & a valuable resource.
Best activation ever... that was so much fun! So great to see all of the colour, movement and engagement in our precinct. Congratulations on a professionally executed and very well attended activation.
The Faction has been a long term agency partner, delivering strategically intelligent, well-crafted content and activations, always with an eye to commercial results.
Tony founded the Faction after a broad career in above and below the line agencies, and client side in Sport, Finance and FMCG, where he headed up marketing, media, promotions and corporate affairs functions. He's equally happy crafting strategy to being hands-on in execution.
For the past 20 years Charlie has been producing award-winning work for some of the world’s better-known brands and agencies. Most notably his work on Tourism Tasmania led to a 70% increase in visitation, a second airport, back to back contracts and numerous awards. He has also won every major local and international award on offer, including Cannes lions, D&AD, One Show pencils and numerous effie awards as well as creating the 17th most awarded ad in the world in 2008.
With a strong background in sports marketing and sponsorship, Brad has worked with state, national and international organisations and events to develop innate understanding on how to connect brands with their target audience via innovative 360 degree solutions.
Viv’s an expert in sales conversion via consumer and retail promotions, having conceived and managed countless commercial programs with the likes of Gillette, Disney, Microsoft, Quiksilver, Kellogg, Nickelodeon and Dreamworks.
Nathan’s a highly organised project manager and a true digital native. He's in his element conceiving and managing activations, social engagement programs and helping brands collaborate with fans and sports to generate authentic connections.
A former professional athlete, Jade has experience in athlete management, sports and events PR and TV production. She’s worked behind and in front of the camera, as a member of Nine’s The Footy Show.
Paul is a former Creative Group Head, highly awarded at Cannes, New York Festivals, The One Show, London International, AWARD, Caxton, Folio, ATV and Clio. Paul art directs, crafts and works hands on with photographers and illustrators to achieve the highest visual impact and engagement for all our work.
Sonia’s experience in the media and entertainment industries has made her a publicity and promotions specialist. Working with major media organisations such as Channels Nine and Ten, Austereo and Sony Pictures gives her an unrivalled network.
+61 2 8353 2917