We believe authentic brands are built on what they do, as much as what they say.
We like to get involved from brand strategy through planning, and then focus on ideas that can truly connect a brand with people's passions.
We make our clients' lives easier by delivering total project management:
strategically aligned, simple and accountable.
We work in the high pressure environment of professional sport, relying on partners to deliver quality service within tight time frames. The Faction are an extension of our small team & a valuable resource.
The Faction has been a long term agency partner, delivering strategically intelligent, well-crafted content and activations, always with an eye to commercial results.
Best activation ever... that was so much fun! So great to see all of the colour, movement and engagement in our precinct. Congratulations on a professionally executed and very well attended activation.
Tony founded the Faction after a broad career in above and below the line agencies, and client side in Sport, Finance and FMCG, where he headed up marketing, media, promotions and corporate affairs functions. He's equally happy crafting strategy to being hands-on in execution.
Croc’s career has taken him across three continents in creative roles with Ogilvy & Mather, DDB, and John Singleton. He’s won creative and effective-ness awards at all the world’s major shows like Cannes, Clio, D&AD, the Grand Prix at the AdStars Festival and a silver One Show pencil.
With a strong customer-focused background, David has experience working within both major sporting organisations and the FMCG industry. David’s highly competitive nature sees him strive for the best in all scenarios.
Peta is an accomplished ops and project management professional with over 17 years’ experience, on local & international stages. Having led the management of Vancouver and London Olympic Games precincts, Peta has been responsible for over 20 sports and entertained more than 1.5 million spectators.
Viv’s an expert in sales conversion via consumer and retail promotions, having conceived and managed countless commercial programs with the likes of Gillette, Disney, Microsoft, Quiksilver, Kellogg, Nickelodeon and Dreamworks.
A former professional athlete, Jade has experience in athlete management, sports and events PR and TV production. She’s worked behind and in front of the camera, as a member of Nine’s The Footy Show.
Paul is a former Creative Group Head, highly awarded at Cannes, New York Festivals, The One Show, London International, AWARD, Caxton, Folio, ATV and Clio. Paul art directs, crafts and works hands on with photographers and illustrators to achieve the highest visual impact and engagement for all our work.
Sonia’s experience in the media and entertainment industries has made her a publicity and promotions specialist. Working with major media organisations such as Channels Nine and Ten, Austereo and Sony Pictures gives her an unrivalled network.
Jake has worked extensively within the surf, action sports, music and fashion industries with brands like Billabong and Red Bull. His passion is telling authentic human stories that bring the subject, and most importantly the brand to life.
Nathan’s a true digital native, and in his element conceiving and managing social engagement programs, helping brands collaborate with fans and sports to champion their interests and generate authentic conversations.
+61 2 8353 2917