We believe authentic brands are built on what they do, not what they say.
We like to get involved from brand strategy through planning, then focus on ideas that truly connect a brand with culture and passions.
We make our clients' lives easier by delivering total project management:
strategically aligned, simple and accountable.
We work in the high pressure environment of professional sport, relying on partners to deliver quality service within tight time frames. The Faction are an extension of our small team & a valuable resource.
The Faction has been a long term agency partner, delivering strategically intelligent, well-crafted content and activations, always with an eye to commercial results.
Best activation ever... that was so much fun! So great to see all of the colour, movement and engagement in our precinct. Congratulations on a professionally executed and very well attended activation.
Tony founded the Faction after a broad career in above and below the line agencies, and client side in Sport, Finance and FMCG, where he headed up marketing, media, promotions and corporate affairs functions. He's equally happy crafting strategy to being hands-on in execution.
Croc’s career has taken him across three continents in creative roles with Ogilvy & Mather, DDB, and John Singleton. He’s won creative and effective-ness awards at all the world’s major shows like Cannes, Clio, D&AD, the Grand Prix at the AdStars Festival and a silver One Show pencil.
With a strong background in sports marketing and sponsorship, Brad has worked with state, national and international organisations and events to develop innate understanding on how to connect brands with their target audience via innovative 360 degree solutions.
Viv’s an expert in sales conversion via consumer and retail promotions, having conceived and managed countless commercial programs with the likes of Gillette, Disney, Microsoft, Quiksilver, Kellogg, Nickelodeon and Dreamworks.
Vanessa's extensive in-house brand management and big ad agency experience is instrumental in conceiving and pitching new concepts and delivering insightful, creative and seamless solutions for our clients.
Nathan’s a highly organised project manager and a true digital native. He's in his element conceiving and managing activations, social engagement programs and helping brands collaborate with fans and sports to generate authentic connections.
A former professional athlete, Jade has experience in athlete management, sports and events PR and TV production. She’s worked behind and in front of the camera, as a member of Nine’s The Footy Show.
Paul is a former Creative Group Head, highly awarded at Cannes, New York Festivals, The One Show, London International, AWARD, Caxton, Folio, ATV and Clio. Paul art directs, crafts and works hands on with photographers and illustrators to achieve the highest visual impact and engagement for all our work.
Sonia’s experience in the media and entertainment industries has made her a publicity and promotions specialist. Working with major media organisations such as Channels Nine and Ten, Austereo and Sony Pictures gives her an unrivalled network.
Jake has worked extensively within the surf, action sports, music and fashion industries with brands like Billabong and Red Bull. His passion is telling authentic human stories that bring the subject, and most importantly the brand to life.
+61 2 8353 2917